Ads OFF-BROADWAY REVIEWS

  • NY TIMES

  • TIME OUT

Opening Night:
January 14, 2010
Closing:
January 31, 2010

Theater: P.S. 122 / 150 1st Avenue (@ Corner of 9th Street), New York, NY, 10009

Synopsis: 

Ads marks a departure in the work of celebrated downtown auteur Richard Maxwell and NYC Players. Moving beyond the traditional video screening into the realm of live performance, Ads stages three-dimensional video recordings in the theater. Recorded speeches make the appeal for independence, displaying ideas and beliefs held up to be essential. Are we humble? Are we great? Can we begin to claim back space?

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  • NEW YORK TIMES REVIEW OF Ads

    Detailed Reflections, Verbal and Visual

    Charles Isherwood

    January 14, 2010: "The soapbox is fully present, in the form of a couple of nondescript wooden blocks, but the speakers are more like specters in “Ads,” a boundary-pushing curio from the theatrical auteur Richard Maxwell at Performance Space 122, a co-presentation of the Coil festival and the Under the Radar smorgasbord of forward-looking theater."

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  • TIME OUT NEW YORK REVIEW OF Ads

    Ads

    Time Out New York

    March 25, 2010: Oh, that tricky Richard Maxwell. Just when you think you have him figured out (he’s the elliptical-prose-coupled-with-deliberate-awkwardness guy!), he finds a way to leach even more supposedly vital blood from live performance. Works like Ode to the Man Who Kneels and People Without History have already shown us how his work can thrive without overt emotion, concrete narrative and actorly competence (he likes to mix nonactors with skilled deadpanners), but now Maxwell deprives us of even the actors themselves. In the thought-provoking, often frustrating installation Ads, a lonely pane of glass shimmers with ghostly 3-D projections, each of a speaker standing on a box, intoning his or her own monologue about belief. Some have been written and rehearsed (in the most striking, a saxophonist tells us that the universe resonates at B-flat and that he hopes his Zen practice will lead him to the same note); while others seem to be looser, even perfunctory responses to Maxwell’s query about what values they hold to heart.

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