BABY IT'S YOU BROADWAY REVIEWS

Show	NY TIMES	EW	AP	NEWSDAY	VARIETY

Synopsis: The new Broadway musical Baby It's You! tells the inspiring story of Florence Greenberg, the woman who changed the recording world forever when she discovered The Shirelles and created Scepter Records, becoming the music industry's first female powerhouse. Starring Tony Award winner Beth Leavel as Greenberg, Baby It's You! is conceived by Floyd Mutrux, directed by Floyd Mutrux and Sheldon Epps, and written by Tony nominated book writers Mutrux and Colin Escott, the team behind Broadway's Million Dollar Quartet.

Broadway Reviews

NEW YORK TIMES REVIEW:

"Mama said there’ll be shows like this. But she didn’t tell me there would be quite so many, or that any one of them could be this dismal."

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ENTERTAINMENT WEEKLY REVIEW:

"It is almost eerily fitting that Baby It's You should be playing at the Broadhurst Theatre. That places it opposite Rock of Ages(which, like Baby It's You, is a jukebox musical) and next to Memphis (which, like Baby It's You, is a story set in the early days of the pop business with a mixed-race love story at its center)."

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ASSOCIATED PRESS REVIEW:

"A problem that slowly emerges while watching the gentle musical "Baby It's You!" is that it's not always easy to say who the baby is."

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NEWSDAY REVIEW:

"When a short-lived 1985 bio-revue called "Leader of the Pack" used hits from the early '60s to trace the pop-producing/composing career of a Brooklyn woman named Ellie Greenwich, we didn't even have a term for jukebox musical."

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VARIETY REVIEW:

"Imagine "Jersey Boys" without the carefully integrated character development of Frankie Valli and Bob Gaudio, and with a tunestack only one quarter as imperishable. You needn't imagine it; just wander to the Broadhurst for "Baby It's You!," the new jukeboxer outlining the rise and demise of the Shirelles. The early '60s quartet was the first all-girl group to have a No. 1 hit on the Billboard charts. But their time in the spotlight was limited, and the appeal of this biomusical is limited as well."

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THEATERMANIA REVIEW:

"Baby It's You, the sporadically entertaining new jukebox musical now at Broadway's Broadhurst Theatre, mines the song catalog of the The Shirelles -- as well as other big hits of the late 1950s and the early 1960s -- as the musical tells the story of Florence Greenberg (Beth Leavel), the New Jersey housewife who discovered the girl group. "

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NEW YORK MAGAZINE REVIEW:

"Perhaps the most expensive Miami rest-home clap-along ever produced, Baby It’s You! is this season’s Memphis: Another “fact-based” musical about how tough it was, back in the fifties and sixties, for those hardworking, boundary-breaking white producers who invented pop music (with a little help from some mostly-interchangeable black singers)."

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CHICAGO TRIBUNE REVIEW:

"Oh, the wretched unfairness of it all. Frankie Valli and the Four Seasons get a thrilling jukebox celebration. Elvis Presley, Johnny Cash, Carl Perkins and Jerry Lee Lewis at least had their music treated with respect and artistry. But the Shirelles, one of the greatest girl groups of all time (heck, they were covered by the Beatles), get a show of such total ineptitude and cynical profiteering that your mouth pretty much dangles open in disbelief for the duration of the entire tawdry proceedings. “Baby It's You” makes “Million Dollar Quartet” look like “Three Sisters.”"

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